“Washington’s only Ethiopian-oriented news publication.”

– The Washington Post

Highlights

  • Represents Ethiopian American community
  • Print and Online publication
  • The newspaper published monthly
  • Free & distributed nationwide
  • Bilingual (Amharic and English)
  • Has been in publication since July, 2002
  • Based in the Washington, D.C. Metropolitan Area.
Right: Former presidential candidate & Maryland’s Governor Martin O’Malley (left) With Dereje Desta (right), The Publisher of Zethiopia

DEMOGRAPHICS

A large, rapidly growing, well-educated base of Ethiopian-American citizens and residents are indicative of the importance and necessity of a media source to channel information throughout the community. The Ethiopian population is estimated at approximately 1 million people, concentrated in major states such as Washington D.C, California and Georgia. In D.C. alone, the Ethiopian-born population represents the second largest black segment after African Americans.

READERSHIP

Zethiopia reaches the community’s top business and political leaders, as well as young and older generations across the country, by distributing in heavily populated areas, as well as venues often frequented by the Ethiopian community, such as Ethiopian Churches, Ethiopian grocery stores or markets, as well as apartment complexes housing a large concentration of Ethiopians. This offers an excellent opportunity for advertisers to use Zethiopia as a gateway to reach the expanding Ethiopian sector and promote their business, social and professional activities

OBJECTIVES

Zethiopia strives to provide fair and unbiased information to the community, and is committed to separating news and views, while covering broad areas of health, education, politics and sports. Zethiopia’s pages are dedicated to informing its readers, and its editorial section is committed to advocating various philosophies and positions regarding the community. As the motto succinctly describes it, “Not both sides, all sides!”

See this information in PDF.