“Washington’s only Ethiopian-oriented news publication.”
Highlights
- Represents the Ethiopian American community
- Print and Online publication
- The newspaper published monthly
- Free & distributed nationwide
- Bilingual (Amharic and English)
- Has been in publication since July 2002
- Based in Washington, D.C. Metropolitan Area.

DEMOGRAPHICS
A large, rapidly growing, the well-educated base of Ethiopian-American citizens and residents are indicative of the importance and necessity of a media source to channel information throughout the community. The Ethiopian population is estimated at approximately 1 million people, concentrated in major states such as Washington D.C, California and Georgia. In D.C. alone, the Ethiopian-born population represents the second-largest black segment after African Americans.
READERSHIP
Zethiopia reaches the community’s top business and political leaders, as well as young and older generations across the country, by distributing in densely populated areas, as well as venues often frequented by the Ethiopian community, such as Ethiopian Churches, Ethiopian grocery stores or markets, as well as apartment complexes housing a large concentration of Ethiopians. This offers an excellent opportunity for advertisers to use Zethiopia as a gateway to reach the expanding Ethiopian sector and promote their business, social and professional activities.
OBJECTIVES
Zethiopia is a publication of Ze Ethiopia Corp., based in Fairfax VA. The digital and Online editions strive to provide fair and unbiased information to the community. Zethiopia is committed to separating news and views while covering broad areas of health, education, politics, and sports. Zethiopia’s pages are dedicated to informing its readers, and its editorial section is committed to advocating various philosophies and positions regarding the community. As the motto succinctly describes it, “Not both sides, all sides!”
Zethiopia also covers the life stories and outstanding deeds of high achieving, high-ranking Ethiopian Americans whose talents, ambition, and determination has led them far. In addition to covering the achievements of such people, through its anniversary event Zethiopia wishes to act as a medium to bring these outstanding individuals and their inspirational stories to the public. Please visit Zethiopia’s anniversary event here.
To find more about the Publisher, Dereje Desta, please please visit here.
See this information in PDF.
http://www.zethiopia.com/wp-content/uploads/2020/01/zethiopiapromo-one.mp4